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LashBees™
Luxury Lash Brand & E-Commerce Store
A premium, established lash brand with proven products, strong market presence, and significant growth potential. Currently available for acquisition at a fraction of its true value.
Registered Trademark
LashBees™ is a fully registered trademark under the Trade Marks Act 1994, effective from August 3, 2020 and entered in the registry on November 20, 2020.
The mark has been registered for:
  • Class 3: Adhesives, false eyelashes, beauty care cosmetics
  • Class 8: Tweezers, artificial eyelash tweezers, hair-removing tweezers
Registered in the name of The Lashbees Company Ltd for Great Britain and Northern Ireland under No. UK00003518812.
Founder Annabella Conti - Lash Artist of The Year 2022
10+ Years Master Lash Artist - creator of the products - spent 18 months sourcing and creating the best products considering your expertise and experience in the Lash business
Global Lashes Trainer For The Bellissima Academy
Taught 100's of students
Awarded & recognised as "SMMA Lash Artist of the Year 2022" - industry award
Creator of LashBees™ - through years of product testing, has used LashBees products for last 4 years
Other Founder & Back Story
KYLE EDWARDS-BROOKS
• Co-Founder LashBees™
• Marketing & Website Development For Brands
The founding team behind LashBees™ has created a turnkey business with established branding, products, and customer base.
They're selling due to personal reasons and a new baby, making this an opportunity for a new owner to relaunch and scale.
Founders:
"We built this as the in-house product brand for our lash training academy. It mainly supplied students and our own clients, so we didn’t push retail or run marketing. Over the last 24 months it’s been relatively inactive, but loyal customers still buy.
The upside is for someone to relaunch it as its own brand and scale with everything in place. "
Shopify Sales Screenshots
Key Business Insights
In-house Origin
LashBees began as an exclusive in-house brand, supplying high-quality kits and products directly to our lash training students and graduates.
Dormant Activity
The brand has had little to no standalone marketing effort over the last 18-24 months, operating in an essentially dormant state, just servicing organic repeat customers
Proven Loyalty
Despite the lack of recent marketing, repeat buyers consistently placed orders, demonstrating strong product appeal and customer loyalty.
Strategic Shift
Our current focus is entirely on the salon/clinic business, meaning we can't dedicate the necessary time to grow LashBees as a separate entity.
Growth Opportunity
This is a prime opportunity to transform LashBees into a thriving standalone DTC/wholesale brand through renewed marketing efforts (email/SMS, TikTok Shop, Amazon, influencer/UGC) and expansion into academies/salons.
Established Brand Presence
800+
Customers
Loyal customer base with 68% repeat purchase rate
7,000+
Social Followers
Authentic social media following across platforms
850+
Email List
Engaged subscribers ready for marketing campaigns
The brand has maintained customer loyalty even during dormancy, with zero marketing efforts for the past 18-24 months.
Professional Brand & Products
Authentic Social Media
Real followers and engagement across platforms
Professional Photography Assets of Stock
High-quality product and lifestyle imagery
Website & Marketing Content
Ready-to-use images and videos for ads and social media
Premium Products
High Quality
Proven and tested products with award-winning manufacturers
Premium Branding
High-end design and professional packaging
Reliable Supply Chain
Trusted relationships with suppliers in South Korea, China & Pakistan
Fully Functioning Website
Clearpay and Klarna Already set up
LashBees offers high-quality lash tools and products at affordable prices, maintaining excellent margins while delivering professional-grade items.
Comprehensive Product Range
Stocking Everything a Lash Artist Needs
Readymade kits for lash courses are warehoused and fulfilled by a professional fulfillment center based in Manchester, UK.
Turnkey Business Operation
Fully Stocked Store
Fresh inventory with retail value of £12,000 at www.lashbees.co.uk
3PL Fulfillment
Established relationship with Manchester-based fulfillment center -ShipBob - who can handle all shipping requirements
Ready for Scale
All systems in place for immediate relaunch and growth
Website
Fully Working - well maintained - secure - Clearpay and Klarna Ready Setup for new owners
Sales Performance
When active, the business generated £64000+ per year. Even while dormant with zero marketing for 18-24 months, loyal customers continued to order, generating around £4,000 annually. The business has a 68% repeat customer rate, demonstrating strong product loyalty. 2022 - we began to close our training business and stopped activity growing Lashbees
We built this brand to support our lash training academy, and when we focused on it, we did around £68000 in a year. After that, our attention moved to the clinic and life got busy, so we didn’t keep up the marketing or new launches. For the last 18–24 months it’s been basically dormant—no ads, no emails, no social posts—yet it still brings in sales from repeat customers. Everything’s set up (site, suppliers, 3PL, stock). It just needs someone with time to turn it back on and scale.
Profitable Product Margins
80%
Adhesives
Highest margin product category And best repeat business
60%
Classic Lashes Kits
Popular product with strong margins - most popular when partners with training academy
50%
0.07 Lash Boxes
Consistent best-seller
The business operates year-round with no significant seasonality, though holiday promotions and Black Friday typically drive higher sales.
What's Included in the Sale
Brand Assets
Logo files & branding guidelines, packaging designs, product photos & marketing assets
Digital Properties
Website domain & hosting access, social media accounts (logins), customer email list/database
Clearpay account, Klarna account
Operations
3PL setup + warehouse shelving, fresh stock (~£12,000 RRP), full supplier list (tweezers, high-performance adhesives, lash trays/boxes)
Legal & Compliance
Trademark rights, commercial use rights for all photos/videos, products compliant, no legals issue outstanding, clean company records , clean debt records
Frequently Asked Questions
Why are you selling?
The founders became inactive due to personal reasons and a new baby. The business is ready for a relaunch.
We built this brand to support our lash training academy, and when we focused on it, we did around £64k in a year. After that, our attention moved to the clinic and life got busy, so we didn’t keep up the marketing or new launches. For the last 18–24 months it’s been basically dormant—no ads, no emails, no social posts—yet it still brings in sales from repeat customers. Everything’s set up (site, suppliers, 3PL, stock). It just needs someone with time to turn it back on and scale.
Any debts or legal issues?
No. The business has a clean history with no debts, liabilities, or legal disputes.
Are products compliant?
Yes. All products comply with regs and are cruelty-free, vegan, and halal.
What support will I get?
10 hours of handover support, plus screen recordings and introductions to suppliers if needed.
How quickly can I take over?
Very fast—approximately 1 week. Everything is already set up (site, 3PL, suppliers).
Have you run ads?
No. We have never run ads for this business.
The business has grown entirely through word of mouth and by supplying their training business.
on the back of great products and branding
Investment Value
Total Asset Value: £60,175
Quick Sale Price
£8,995
A fraction of the true value, representing an exceptional opportunity for immediate acquisition and growth.
Contact Information
Ready to acquire this premium lash brand?
Contact Director Kyle Edwards-Brooks to discuss this opportunity and arrange a viewing of the business assets.
Tel: 07983 601 673
Website: www.lashbees.co.uk